First Car Rental

First Car Rental Is Putting The Fun Back Into Car Hire

Hiring a car from First Car Rental will ensure that you get the best available daily rate plus our award-winning service and a smile with every rental. First Car Rental has over 6500 vehicles in use, all operating out of 51 branches nationwide, including outlets at major South African airports, business and tourist destinations.

Book your rental car or get your car rental quote here

Our Heritage

First Car Rental, a subsidiary of the JSE-listed vehicle retail group, Combined Motor Holding (CMH), is a level 2 BBBEE contributor. Established in 1999, First Car Rental now employs more than 450 people with over 1400 years of combined experience. 

Our Size

First Car Rental has over 6500 vehicles in use countrywide operating out of 51 car rental branches nationwide, including outlets at major South African airports, business and tourist destinations. 

Our large fleet ranges from no-frills cars to top-of-the-range luxury vehicles and passenger vans from a wide range of popular vehicle brands.

Our Pedigree

First Car Rental is recognised as one of the top car rental companies in the country having been selected, for the 7th year, as one of the Top 500 Best Managed Companies in South Africa. Top 500 recognises the crème de la crème of businesses in South Africa awarding the most successful five companies from each of the 100 business sectors.

Top Technology

First Car Rental is a leader in car hire technology having introduced tech-savvy, customer-focused ‘First in Industry’ applications such as its state-of-the-art web-based reservations system allowing customers to book a vehicle in just 3 clicks in around 30 seconds. 

Corporate Savvy

First Car Rental is the first car hire company in the world to develop and roll-out a mobile checkout facility at 6 of South Africa’s international airports, aimed at the corporate sector. This Show&Go facility allows corporate renters to step off a plane and into their hire car, checking out in less than a minute. No branch visits or paperwork. These innovative corporate products complement the company’s aim of delivering an exceptional level of service.

International Clout

Travelling overseas? Customers are also able to hire cars in over 100 countries worldwide due to First Car Rental’s service agreement with SIXT rent a car, which was established in October 2008. SIXT AG is Germany’s and Europe’s largest car hire company. Conversely, First Car Rental services SIXT’s inbound customers visiting South Africa.


Car Hire, Truck & Van Hire, Corporate Show&Go Mobile Checkout, Leisure, Replacement, Film, Aviation, Retail Travel, International inbound and outbound

Into Africa

First Car Rental has business operations in Mauritius, Tanzania, Turkey and Malta.

Download our Car Rental App

Go mobile with our easy-to-use car rental booking app for iOS and Android devices. 

Use the app to book and manage your car hire anywhere, anytime.

Download from the iTunes Store
Download from the Google Play Store

App Features

  • Book car rental in three easy steps
  • Get information on branch opening hours, available vehicles and pricing options
  • Manage or amend your reservation
  • Use the app's smart search feature to find your nearest branch
  • Use the app's map function for detailed directions to your chosen branch

Contact Details

Query Email:


24-hour Call Centre: 0861 178 227

24-hour Roadside Assistance: 0860 888 911

Online Services: